The 10% Rule: Our Commitment to Your Listing
At 1023 VISUALS we believe the best results come from a professional partnership between the photographer and the agent. To ensure every listing looks its best, we use the 10% Rule:
If the home is prepped and ready: We spend our "extra 10%" on the fine details—fluffing pillows, straightening chairs, and micro-adjusting decor to perfect the shot.
If the home is not prepped: We spend our "extra 10%" on the essentials—turning on lights, opening blinds, and getting straight to work to stay on schedule.
The Goal: We strive to leave every home 10% better than we found it, but the "starting line" is up to you. For the best results, please refer to our 1023 VISUALS "Ready-to-Shoot" Guide below.
The 1023 VISUALS "Ready-to-Shoot" Guide
We understand some homes will not be photo perfect and that is OK, however, moving items and cleaning while we are shooting is not a viable option, we are on a schedule and have limited time at the appointment so in these cases the home will be shot as-is. You can request item/clutter removal (if possible) after photo delivery for an additional charge. For video and 3D tours there is no option to remove items or clutter from shots. Prepped homes are always the best option.
To ensure the best results, please follow these requirements and have completed before our arrival:
Exterior Basics
Landscaping: Grass should be freshly cut the day before. Blow all debris (leaves, clippings, dirt) off the driveway, decks, and porches.
Clear the View: Move all vehicles off the driveway. In the garage or as far away from the the home as possible.
Hide the Clutter: Garden hoses, trash cans, and tools should be out of sight.
Interior Basics
Pro-tips: Garages, closets, and bathtubs with shower curtains are great for hiding "stuff". It's better to have 1 really messy bedroom with a closed door than to have some mess in all of the rooms.
Lighting: Turn ALL lights ON. Turn ALL ceiling fans OFF.
Windows: Open all blinds and curtains.
Bathrooms: Close toilets, clear counters, remove trash cans and plungers, ect.
Kitchens: Clear the counter tops, empty the sink, remove the trash can.
Remove all pet items from view.
Absolute Requirements (No Exceptions)
Pets: Securing pets is an absolute must. They must be crated, on leash with their owner, or off-site. No exceptions.
Privacy & Professionalism: The property must be clear of people during the appointment. No other contractors or media capture (cell phone photos/videos, 3D tours, etc) during our appointment. No paperwork signing or meetings should be scheduled during the shoot.
Stay Out of View: Occupants must stay out of sight. Hanging out in the yard or on the porch is not an option—our wide-angle lenses see through windows, and people in the background will ruin the shots.
Don't Book if.....
**The home is unsafe due to structural issues or mold, etc.
**The home is infested with fleas, flies, bedbugs, mice, roaches, spiders, or any other pests.
**The home is covered in animal feces and urine, piles of trash all over, or any issue that would make you go home and take a shower immediately. If you wouldn't have me over for dinner after shooting the home then don't book it.
**Combative tenants or homeowners, known drug abusers, etc.
**Will result in a failed shoot and a charge for on site cancellation**